Event Based Marketing

How it works…

Every level of a campaign is assigned an automated follow-up touch to reinforce the message.
 
For example, a billboard advertisement leads a consumer to call a dedicated phone number listed on the advertisement. The call center operator documents the caller's specifics and assigns a pre-designed code to the call. The code assigned to the call programmatically orders a follow-up communication, a direct mail piece, to be sent to the caller. The mail piece is tracked via communication with the USPS. Once the mail piece is delivered an email communication is sent to the local sales representative to follow-up with the customer either in person or by phone. Each touch is predefined to assure consistent and predictable follow-through.