Marketing and QR Codes:

By using a QR Code to direct an individual to a personalized web-site or request information via text messaging Direct Connect Solutions is able to capture interest based on the phone number used to make the request and a hidden indicator in the barcode to determine who used the barcode. Recording this information provides a window to consumer interest as well as another touch-point by which to stoke on-going interest.

How it Works:

A QR Code is a data matrix barcode that has been embedded with instructions for phone software to decode. The instructions dictate the path for the activity after a code is scanned. QR Codes can dump data into a phone's browser, Contact, Maps, Calendar, Notes, initiate e-mails and even phone calls.

Example:

An individual receives a direct mail piece that contains a QR Code that has beenencoded with personalized data indicators. The individual snaps a picture of the QR Code and their phone pulls up their text message application and pre populatesa text message to be sent requesting additional information. The individual pushes "send" and the message is sent to the Direct Connect Solutions automated engine. Once received the Direct Connect Solutions automated system reads the phonenumber and cross references the code to the individual contact. Immediately aresponse message is sent to the individual with a link to additional informationwhich can be a short video or web page.